Brief GatewayTurn a campaign brief into a structured object a seller agent can actually consume.https://briefgateway.com/en-usBrief Completeness Rubric: What AdCP and AAMP Can Actually Readhttps://briefgateway.com/guides/brief-completeness-rubric/https://briefgateway.com/guides/brief-completeness-rubric/A brief completeness rubric scores a campaign brief on two axes: transactable, whether it carries every field a protocol refuses to book without, and expressive, how many of the receiving side's structured fields it fills rather than leaving to prose.Wed, 12 Aug 2026 00:00:00 GMTPreflight Checklist: What to Agree Before You Turn On a Sales Agenthttps://briefgateway.com/guides/brief-preflight-checklist/https://briefgateway.com/guides/brief-preflight-checklist/Run this preflight before a sales agent quotes for you: settle floors, minimum deal size, discount authority, sign-off thresholds, and which agents may sell your inventory. Every answer must be a number or a name with an owner.Wed, 12 Aug 2026 00:00:00 GMTAdCP Brief Generator: Paste Prose, Get a get_products Requesthttps://briefgateway.com/https://briefgateway.com/Paste a campaign brief and Brief Gateway returns the AdCP get_products request and the AAMP CampaignBrief it produces, labelling each of 64 campaign concepts stated, derived, assumed or missing. Nothing leaves the browser.Wed, 12 Aug 2026 00:00:00 GMTAdCP Brief vs AAMP CampaignBrief: Two Objects, One Namehttps://briefgateway.com/compare/adcp-brief-vs-aamp-campaign-brief/https://briefgateway.com/compare/adcp-brief-vs-aamp-campaign-brief/AdCP's brief is a natural-language string on the get_products request. AAMP's CampaignBrief is a Pydantic class with five declarations across two repositories, four of them in IAB Tech Lab's buyer-agent, and it is absent from the AAMP wire contract.Sun, 09 Aug 2026 00:00:00 GMTBrief String or Filters: What Goes Where in AdCP get_productshttps://briefgateway.com/spec/brief-vs-filters/https://briefgateway.com/spec/brief-vs-filters/In an AdCP get_products call, filters are hard constraints that silently delete every product missing them, and the brief string is intent a seller can only rank against and explain. Hard requirements go in filters, negotiable preferences in the brief.Sun, 09 Aug 2026 00:00:00 GMTCreative Brief to AdCP: A Field-by-Field Crosswalkhttps://briefgateway.com/crosswalk/creative-brief-to-adcp/https://briefgateway.com/crosswalk/creative-brief-to-adcp/A creative brief doesn't convert into one AdCP object; it scatters across five: typed filters on get_products, the free-text brief string, the advertiser's hosted brand.json, package fields on create_media_buy, and the message field on build_creative.Sun, 09 Aug 2026 00:00:00 GMTA Guaranteed CTV Launch Brief, Filled Inhttps://briefgateway.com/examples/ctv-guaranteed-launch/https://briefgateway.com/examples/ctv-guaranteed-launch/A guaranteed CTV launch brief in AdCP is one get_products request in brief mode: 13 typed filter keys covering delivery type, channel, flight, budget, currency, metrics and performance thresholds, plus the campaign described in prose in the brief string.Sun, 09 Aug 2026 00:00:00 GMTSend a Campaign Brief on get_productshttps://briefgateway.com/spec/https://briefgateway.com/spec/Send a campaign brief in AdCP 3.1.13 as one free-text string, the brief field of a get_products request: no sub-fields, no maximum length, required when buying_mode is brief and forbidden in wholesale and refine. create_media_buy has no brief field.Sun, 09 Aug 2026 00:00:00 GMT